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London Classic


Quintessentially British, no one does formal more or better than the brits!

Throughout history Britain was known for it’s formal lifestyle and fashion.

The most Classic and Formal style city of them all, London baby! You no longer have to apologise for feeling overdressed. However, time is seeing a more modern London evolve with a ‘Smart Casual’ street style that embodies a formal style with a comfortable on the ego twist. You don’t see many running for the tube in pointy court shoes today.

Everything about LONDON screams quintessentially British and is such a great representation for this Classic and Timeless approach to style with the ultimate Classics being born of this city such as The Burberry Trench coat, LK Bennet courts and Mulberry Bayswater.

Being a London Classic is all about owning your simple and timeless Style by adding in modern, polished looking casual essentials to create that ‘dressed down up’ look for comfort on the go. Smart casual to smart is your game. Looking put together, clean and simple is your top priority followed by practicality and comfort on the go.

LONDON Classic Style can flow into preppy, chic, and feminine PARIS,

Luxe and lavish MILAN OR the most common LONDON-LA which is best described as classic and casual.

STYLE: Simple, tailored, high quality, neat, timeless and co-ordinated.

STRUGGLES: Sale shopping, casualwear or smart casual, trying out new styles and letting go of their favourite wardrobe pieces.

AIM: To remain classic but modern. Create a colour co-ordinated mix and match wardrobe that easily dresses down with the switch of a bag and shoe.

WARDROBE: Organised but could be lacking colours, patterns and/or looking dated.

INTERESTS: Going out for coffee, reading and city travel. Interested in style not fashion.

LIFESTYLE: Busy professional. May work in an office or professional role/business.

INVESTMENTS: Trench coat, Blazers, black dress, black/navy tailoring, black high waisted trousers, striped shirt/top, leather loafers, nude courts and a tote bag.

ACCESSORIES: Stud earrings, scarf, watch and shades.

HAIR AND MAKEUP: Wears makeup everyday but routine is fixed, simple, classic and natural. No glitter! Hair is medium length and neat and simply styled.

BRANDS: Boden, Karen Millen, Winser London, Reiss, Hobbs, Ralph Lauren, Longchamp, Aspinal of London, Daniel wellington, LK Bennett, Mulberry, Hunter …

STYLE INSPO: Kate Middleton, Meghan Markle, Audrey Hepburn, @Rosielondoner, @maryorton, @wethepeoplestyle,

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